PRIVACY POLICY
Last Updated: July 16, 2026
1. INTRODUCTION
Spry and Well ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.spryandwell.com] (the "Site"), including all related applications, and related services (collectively, the "Services").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. By accessing and using this Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
When you interact with our Site, we may collect information you voluntarily provide, such as:
• Name, email address, and contact information (when subscribing to our newsletter or contacting us)
• Health and wellness preferences or interests shared through forms or comments
• Payment information (if applicable for any services or products)
• Any other information you choose to provide
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain information about your device and how you interact with our content:
• IP address• Browser type and version• Operating system• Pages visited and time spent on each page• Referring/exit pages• Device type and unique device identifiers• Clickstream data
2.3 Google Analytics 4 Data Collection
We use Google Analytics 4 to collect detailed information about how visitors use our Site. Google Analytics 4 collects and processes the following types of data:
• Demographic information (age, gender, interests, location)
• Behavioral data (pages viewed, content engaged with, actions taken on the Site)
• Device and browser information
• Traffic sources and referral information
• Conversion tracking and user engagement metrics
• User ID and audience data
This data is collected through cookies, pixels, and other tracking technologies. Google Analytics 4 uses these data to provide us with insights into Site usage patterns, visitor behavior, and content performance. For more information about how Google collects and processes data through Google Analytics 4, please visit Google's Privacy & Terms page at: https://policies.google.com/privacy
Data collected through Google Analytics 4 is subject to Google's data retention policies. The user-level data is retained for 14 months.
2.4 Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your experience and collect analytical data. Types of cookies used include:
• Essential cookies (necessary for Site functionality)
• Performance/analytical cookies (through Google Analytics 4)
• Advertising cookies (for future Google AdSense implementation)
You can control cookies through your browser settings, though disabling cookies may affect Site functionality.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
• To operate, maintain, and improve our Site and Services
• To understand visitor behavior and preferences through Google Analytics 4
• To personalize your experience and provide relevant health and wellness content
• To send newsletters, updates, or promotional materials (with your consent)
• To respond to your inquiries or customer service requests
• To monitor Site security and prevent fraud or illegal activity
• To comply with legal obligations and enforce our Terms of Service
• To analyze Site performance and optimize user experience
• To serve targeted advertisements through Google AdSense (when implemented)
4. GOOGLE ADSENSE AND INTEREST-BASED ADVERTISING
We intend to implement Google AdSense to serve advertisements on our Site. Google AdSense displays advertisements based on your interests and browsing behavior across the web.
4.1 How Google AdSense Uses Your Data
• Google displays ads tailored to your interests based on your browsing history
• Google uses cookies and similar technologies to serve ads relevant to your interests
• Your data may be used to create audience segments for ad targeting
4.2 Your Options to Opt Out of Interest-Based Advertising
You have several options to control how Google serves interest-based ads:
• Visit Google's Ads Settings at: https://myaccount.google.com/ads/personalization You can view and manage your interests and opt out of personalized advertising.
• Use the Google Analytics Opt-out Browser Add-on: Download and install the add-on from: https://tools.google.com/dlpage/gaoptout This extension prevents Google Analytics from sending information to Google Analytics accounts.
• Visit the Network Advertising Initiative (NAI) opt-out page: https://optout.networkadvertising.org/ This allows you to opt out of interest-based advertising from multiple providers.
• Visit the Digital Advertising Alliance (DAA) opt-out page: https://optout.aboutads.info/ This provides a tool to opt out of interest-based advertising from participating companies.
• Configure your browser settings to block or limit cookies
Please note that opting out does not prevent advertisements from appearing; it only prevents them from being based on your interests.
5. HOW WE PROTECT YOUR INFORMATION
5.1 Security Measures
We implement appropriate technical, administrative, and physical security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
5.2 Hosting and Data Storage
Our Site is hosted by Bluehost, a third-party hosting provider. Bluehost maintains its own security measures to protect information stored on its servers. For information about Bluehost's privacy practices and security measures, please visit: https://www.bluehost.com/privacy
5.3 Health Information
If you provide health-related information through our Site, please be aware that while we take reasonable precautions to protect this information, we are not a HIPAA-covered entity. Health information shared on this Site should not be considered protected health information (PHI) under HIPAA regulations. Do not share sensitive medical information that requires legal privacy protection through unencrypted forms or comments.
6. DATA RETENTION
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
• Information collected through Google Analytics 4 is retained according to Google's retention settings (up to 14 months for user-level data) or as configured in our account.
• Contact information provided through forms is retained until you request deletion or as long as necessary to provide you with requested Services.
• Website server logs and cookies are typically retained according to Bluehost's policies.
7. THIRD-PARTY SHARING AND DISCLOSURE
We do not sell, trade, or rent your personal information to third parties. However, we may share information with the following:
7.1 Service Providers
We may disclose information to third-party service providers who assist us in operating our Site and providing Services, including:
• Google Analytics 4 (for analytics and data collection)
• Google AdSense (for advertising services)
• Bluehost (for hosting services)
• Email marketing platforms (if applicable)
• Payment processors (if applicable)
These service providers are contractually obligated to use your information only as necessary to provide services to us and are required to maintain the confidentiality of your information.
7.2 Legal Requirements
We may disclose your information if required by law or if we believe in good faith that disclosure is necessary to:
• Comply with legal obligations, court orders, or government requests
• Enforce our Terms of Service and other agreements
• Protect the security or integrity of our Site
• Protect our rights, privacy, safety, or property
7.3 Business Transfers
If our Site or business is sold, merged, or acquired, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
8. YOUR PRIVACY RIGHTS AND CHOICES
8.1 Access and Correction
You have the right to access, review, and request correction of personal information we hold about you. To submit a request, contact using our website Contact form.
8.2 Opt-Out of Communications
If you no longer wish to receive newsletters or promotional communications, you can opt out by:
• Clicking the "unsubscribe" link in any email communication
• Contacting us directly using our Contact form
8.3 Cookie Control
You can control cookies through your browser settings:
• Most browsers allow you to refuse cookies or alert you when cookies are being sent
• You can also clear cookies from your browser at any time
• Note that disabling cookies may affect Site functionality
8.4 Google Analytics Opt-Out
To prevent Google Analytics 4 from tracking your activity on our Site, you can:
• Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Adjust your Google account settings at: https://myaccount.google.com/privacy
8.5 Do Not Track Signals
Some browsers include a "Do Not Track" feature. Our Site does not currently respond to Do Not Track signals, but you can use the opt-out methods described above.
9. CHILDREN'S PRIVACY
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete such information immediately and notify the parent or guardian. If you believe we have collected information from a child under 13, please contact using our Contact form.
10. CALIFORNIA PRIVACY RIGHTS (CCPA)
If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act (CCPA), including:
• The right to know what personal information is collected
• The right to delete personal information (with certain exceptions)
• The right to opt-out of the "sale" of personal information
• The right to non-discrimination for exercising your CCPA rights
To submit a CCPA request, contact us at [your email address]. We will verify your identity and respond within 45 days.
11. INTERNATIONAL USERS
If you access our Site from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries. By using our Site, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.
12. GDPR COMPLIANCE (For EU/EEA Users)
If you are located in the European Union, European Economic Area, or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including:
• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing• The right to object to processing
• The right to data portability• The right to withdraw consent at any time
Our legal basis for processing your information includes:
• Your consent (for newsletter subscriptions, contact forms)
• Legitimate interests (for analytics and Site improvement)
• Legal compliance (where required by law)
To exercise any GDPR rights or submit a data subject request, contact using our website Contact form.
13. THIRD-PARTY LINKS
Our Site may contain links to third-party websites and services that are not operated by us. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices. We recommend reviewing the privacy policies of any third-party sites before providing your information.
14. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Continued use of our Site following notification of changes constitutes your acceptance of the updated Privacy Policy.
15. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Spry and Well
Email: Use our Contact form
For GDPR and CCPA requests, please clearly indicate the nature of your request.
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ACKNOWLEDGMENT
By using this Site, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
